MARKETING DIRECTOR AT MONTALUCE

THOMAS AVERY

Marketing Director • Content, Film, Brand & Digital

I build campaigns, websites, films, and brand systems for experience-led businesses.

RESUME
↓ Explore selected work ↓
FILM & CREATIVE PRODUCTION

Selected work.

Featured films

Start with the films below. Select a film for playback controls and details about my contribution. Aerial and harvest previews are intentionally silent.

FEATURED FILM
Montaluce · Culinary storytelling

Chef’s Table

A cinematic journey through the kitchen, the plating, and the tasting-menu experience.

Filmed & edited by Thomas Avery

Muted preview · full film with sound
AERIALS & HARVEST
Montaluce · From vine to cellar

A different perspective.

Vineyard aerials and finished harvest footage, captured on the property.

Drone footage by Thomas Avery

Harvest in motion
Finished footage · silent loop

A few minutes. A different perspective.

Stay for a story.

Meet the people. Explore the property. Escape to the river.
Find a film that pulls you in.

Family portrait with Amanda and Luke

The person behind the work

Creative work.
A personal story.

Marketing Director · Georgia Tech graduate · 2025

Film, photography, campaigns, and digital experiences across Montaluce, 7Pie, and Trattoria.

WATCH — FILM COLLECTION

Choose a film.
Press play.

Choose a title below to watch the full film here. The aerial and harvest footage is silent.

CHEF'S TABLE — FULL FILM

Choose a film
Swipe to see more films →
Beyond the films

Design, campaigns & photography

Branding & Design Highlights
7pie Galentine's Day
7pie — Galentine's Day
7pie CFP
7pie — College Football Playoff
7pie Super Bowl
7pie — Super Bowl Campaign
7pie Marg Mondays
7pie — $3 Marg Mondays
Trattoria Brunch Flyer
Trattoria — Brunch Campaign
Trattoria Croissant
Trattoria — Croissant Still Life
Montaluce Love Notes
Montaluce — Love Notes Campaign
Montaluce Halloween
Montaluce — Halloween Seasonal
7pie NBA Finals
7pie — NBA Finals
Trattoria Trivia
Trattoria — Trivia Night Story
Photography & Production Stills
Trattoria Brunch
Trattoria — Brunch Plating
Trattoria Brunch
Trattoria — Menu Photography
7pie Pizza
7pie — Pizza Making
7pie Drinks
7pie — Drink Photography
7pie Peach Cobbler
7pie — Peach Cobbler Promo
Montaluce Wine
Montaluce — Wine Still Life
Montaluce Food
Montaluce — Chef's Table Plating
Harvest season
Montaluce — Harvest Season
Harvest still
Montaluce — Harvest Still
Drone aerial
Montaluce — Aerials
Hayley interview still
Montaluce — Hayley Interview
7pie Football
7pie — Saturday Football
7pie Election Night
7pie — Election Night Graphics
PROFESSIONAL BACKGROUND

Experience

Marketing Director Montaluce Winery & Restaurant
Dahlonega, GA
July 2025 — Present
  • → Lead digital marketing and content across Montaluce, 7Pie, and Trattoria
  • → Independently redesigned and rebuilt Montaluce’s primary Wix website
  • → Independently designed and built the Montaluce Shopify storefront
  • → Modernized visual direction and created a Brand + Content Guide
  • → Produce video, photography, campaigns, landing pages, and social content
  • → Use Wix and platform analytics to evaluate performance
Event Coordinator & Wedding DJ Club Rhett LLC
Atlanta, GA
2023 — 2024
Planned, promoted, and executed live events while coordinating timelines, guest experience, vendors, and live hosting.
Video Editor Geekermon YouTube Channel
Atlanta, GA
2018 — 2019
Edited long-form content for a YouTube creator with more than 100,000 subscribers, collaborating on pacing, storytelling, titles, and thumbnails.
TOOLS & CAPABILITIES

Expertise & Craft

PRIMARY TOOLS
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator
Wix
Shopify
Canva
DaVinci Resolve · additional tool
EXPERIMENTAL TOOLS
Unity + C#
CAPABILITIES
Content Strategy & Campaigns
Campaign planning, messaging, promotional execution
Video Production & Editing
Long-form film, short-form social, motion, delivery
Photography & Visual Design
Food, hospitality, event, product, and campaign assets
Web & Ecommerce
Wix, Shopify, page design, content architecture
Social Media & Analytics
Platform content, engagement, performance review
Creative Operations
PROJECT DETAILS

Explore the projects

Want to discuss a project or my contribution? Get in touch below.

Experiments

Earlier experience

FLAGSHIP CASE STUDY • 2025–PRESENT

Montaluce Digital Transformation

The Challenge

A dated website, uneven visual direction, and limited original film on the property’s guest-facing channels.

My Role

Marketing Director — independently rebuilt the Wix site and Shopify storefront, modernized visual direction, and produced original photography, campaigns, and film.

The Outcome

A live mobile-responsive Wix site, a connected Shopify storefront, a Brand + Content Guide, and original films used across web and social.

The previous website
Previous Wix homepage Previous about page Previous experiences page Previous wine page Previous interior page Previous wine hike page Previous site page
The rebuild — live now
Rebuilt live Montaluce website
LIVE WIX HOMEPAGE — OPEN THE SITE ↗
Brand + Content Guide — 16-page excerpt
Brand guide page Brand guide page Brand guide page Brand guide page Brand guide page
Wix
Independent primary-site rebuild
Shopify
Independent storefront build
3 brands
Montaluce, 7Pie, Trattoria
Film
Original long-form and social video
The four interconnected projects
Live Wix site — independently redesigned and rebuilt
GET IN TOUCH

Let’s work together.

Email Thomas

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